Urban Pie frozen pizza truly stands out from the competition. With offerings ranging from cauliflower crust to balsamic glaze and goat cheese, they bring restaurant-quality ingredients to the frozen aisle, making you feel like a chef—even if you're just preheating the oven to 350°. Despite boasting these incredible flavor credentials, the brand lacked the visual assets necessary to showcase what makes them so great: the ingredients.
To address this, we conducted a three-day photo and video shoot, capturing hundreds of different assets. From whole pies to individual ingredients and recent innovations like the mini calzone line, we ensured we had everything we needed to convey this new story.
