Screamin’ Sicilian frozen pizza consistently ranks among the best in category—praised by both shoppers and critics alike. So when it came time to develop a new brand campaign, we let the reviews, rankings, and awards speak for themselves.
The “Taste What All The Screamin’ Is About” campaign spanned the entire shopper journey, reaching audiences through a 15-second spot, shoppable social media, in-store signage, paid content, and social influencers. To take it even further, we built a custom rewards program from scratch—driving deeper engagement, brand loyalty and boosting sales.
