Screamin’ Sicilian frozen pizza consistently ranks among the best in its category by both shoppers and critics alike. So when it was time to develop a new brand campaign, we used these reviews, rankings, and awards to help tell the story of a family-owned brand with a lot to scream about.
Through a 15-second spot, shoppable social media, in-store signage, paid content, and social influencers, we were able to reach people at every step of the shopper journey, from their flat screens and Instagram feeds to the frozen aisle. And if that wasn’t enough, we built a custom rewards campaign from scratch to drive even more engagement and bigger baskets at the shelf.
