Barefoot needed a turnkey shopper program to capture market share from beer and seltzers during the summer months—when wine sales typically decline. They also wanted a standout in-store display that could be reused year after year.
With the "Fill Summer With A Cooler Wine" campaign, we encouraged shoppers to choose Barefoot for summer drinking occasions by offering alternative serving ideas, drink recipes, and, of course, free bags of ice. The cooler served as the visual centerpiece of the campaign and became the perfect foundation for an eye-catching in-store display.
