Barefoot needed a turnkey shopper program to help steal share from beer and seltzers during the summer months when wine sales drop off. They also needed a show-stopping in-store display that they could recycle year after year. With the "Fill Summer With A Cooler Wine" campaign, we encouraged shoppers to consider Barefoot for summer drinking occasions through alternative serving suggestions, drink recipes, and, you guessed it, free bags of ice. The cooler itself was central to our visual look and feel and provided the perfect building block for the in-store display.
