Alexia Foods are carefully crafted with high-quality ingredients to taste remarkable. But to many shoppers, Alexia was just another frozen potato brand—and their tagline, Food With Thought, didn't mean much.
That’s where we came in.
We turned Food With Thought into something bigger—a promise to consumers, a simple yet powerful notion to inform everything Alexia does.
For Alexia, delicious is in the details. Because Food With Thought doesn't simply taste better—it's made better, too. It's a higher standard you're happy to bring to the table and share with everyone.
Previously, Alexia had a tagline. With our help, they have a crystal-clear idea—one that sets them apart from their competition, celebrates their premium nature and, finally, answers the question "why Alexia?"
Key Visual
National Spot - ReEdit
Online Video
Seasonal Toolkit Development
Organic Social Content
